Case Study: Stereolabs unifies hardware and software branding with Pentagram

Stereolabs launches a unified brand system in months with Pentagram

Stereolabs, a pioneering camera and software company, approached Pentagram with the challenge of creating a new brand story. They needed to better communicate to customers that they provide both the hardware and software that act as the eyes and brain for autonomous robots operating in various industries. Stereolabs required a single design system to unify its digital and physical products and convey the reliability and scalability of its solutions.

Pentagram developed a comprehensive visual identity and website for Stereolabs, built around a dynamic, multidimensional symbol that serves as connective tissue across the entire ecosystem. The solution included a modular diagram language, a technical icon set, and a strategic color palette, all designed to articulate the theme of "precision through perception." This new brand platform allows Stereolabs to seamlessly demonstrate its integrated hardware and software, providing a unified experience that positions the company for its next stage of growth in the field of spatial analytics.

Stereolabs