Case Study: St Paul’s Cathedral creates a flexible new brand identity with Pentagram

St Paul’s Cathedral creates a flexible new brand identity with Pentagram

St Paul’s Cathedral approached the design firm Pentagram with the challenge of creating a new visual identity. The goal was to develop a brand that could articulate the Cathedral's future vision to inspire faith, welcome everyone, and be a cathedral for London and the world, while honoring its deep historical legacy.

Pentagram developed a comprehensive brand identity solution, centered on a custom-crafted wordmark inspired by architectural details and historical typography found within the Cathedral. The solution included a strategic verbal identity, a bespoke color palette and typography system, and a distinctive photography style. The resulting identity is authentic, contemporary, and flexible, successfully reflecting St Paul’s heritage and its evolving role to welcome all visitors and worshippers.

St Paul’s Cathedral