Case Study: Nordoff Robbins amplifies the social value of music with Pentagram’s brand identity

Nordoff Robbins reaches thousands each year with Pentagram

Nordoff Robbins, the UK's largest music therapy charity, needed to increase brand awareness and re-engage with the music industry to meet its fundraising goals and reach more people. They approached the design firm Pentagram to create a new brand identity that would reposition them as a champion for the social value of music and raise overall awareness of music therapy.

Pentagram developed a comprehensive new brand identity, including a refreshed name (Nordoff and Robbins), a logo symbolizing sound waves and connection, a vibrant color palette, and a clear tone of voice. The new identity, centered on the idea "Break through with music," successfully captures the transformative power of the charity's work. While the case study does not provide specific metrics, it states the new brand helps the charity reach its objectives by increasing impact and awareness, particularly among young people.

Nordoff Robbins