Case Study: National Building Museum achieves a bold new visual identity with Pentagram

National Building Museum unveils a new visual identity for its 40-year legacy with Pentagram

The National Building Museum, a cultural institution dedicated to the built environment, sought a new visual identity to clearly express its mission and position itself among leading cultural institutions. The museum partnered with Pentagram to develop this new brand identity system.

Pentagram designed a comprehensive visual identity built on a strong wordmark, a refined color palette, and elegant typography that echoes the museum's architectural details. The solution was implemented across all public-facing materials, providing coherence and clarity. The new system successfully reinforces the museum's role as a storyteller and thought leader in the design and building communities.

National Building Museum