Case Study: MethaneSAT advances climate monitoring with Pentagram’s brand identity, data visualization, and website

MethaneSAT launches methane-tracking satellite and 80x-impact messaging with Pentagram

MethaneSAT, an initiative of the Environmental Defense Fund (EDF), required a comprehensive visual identity and communication system to raise awareness about its mission to track potent methane emissions from orbit. The challenge was to articulate the complex science behind methane's significant role in climate change and to position its reduction as a critical, fast-acting solution for a broad audience. The vendor Pentagram was engaged to develop this new brand identity and data visualization system.

Pentagram created a stark, declarative visual identity using custom typography and full-bleed photography, alongside simple but visceral data visualizations layered into imagery to connect numbers to real-world impact. They also designed and developed a new story-first website to serve as the primary resource for press, policymakers, and industry representatives. The solution successfully communicates both the urgency of the methane problem and the possibility of reduction, educating a wide range of audiences on the science behind the satellite's important mission.

MethaneSAT