Case Study: MedExpress strengthens its brand identity and market presence with Pentagram

MedExpress reaches 1.5 million customers with Pentagram

MedExpress, a rapidly expanding digital healthcare company and online pharmacy, faced a challenge as its existing brand identity lacked the cohesion and flexibility needed to stand out against new competitors and support its ambitious growth. The company partnered with the design firm Pentagram to redefine its brand strategy and visual identity to better project professionalism and leadership in a crowded market.

Pentagram developed a comprehensive new brand framework for MedExpress, which included an updated visual identity with a modern symbol, a new tagline ("Clinical excellence, delivered with care"), an expanded color palette, and a custom typography family. This solution transformed MedExpress into a more cohesive and scalable platform, strengthening brand recognition and consistency. The work by Pentagram enabled the business to continue growing with clarity and confidence across multiple international markets and advertising channels.

MedExpress