Case Study: Intrinsic builds a prescience-driven robotics brand identity with Pentagram

Intrinsic uses Pentagram to make robotics software accessible across 4 core functions

Intrinsic, a robotics software and AI company that graduated from Alphabet's X, challenged Pentagram to visualize and communicate its industry-defining platform. The goal was to make its complex offer of making robotic programming radically more accessible and intuitive tangible to its audience.

Pentagram created a prescience-driven brand identity centered on a narrative of foresight. The solution included a generative visual tool that animates a robotic arm to demonstrate the software's capabilities, a custom wordmark, and a typographic system. This new identity from Pentagram helps Intrinsic cement its unique position at the forefront of AI-enabled, developer-centric robotics.

Intrinsic