Case Study: Goalkeepers modernizes its global sustainability brand with Pentagram

Goalkeepers launches a 2022 data-driven brand system with Pentagram in 2 years

Goalkeepers, a global initiative backed by the Gates Foundation dedicated to tracking progress towards the UN's Sustainable Development Goals, required an evolved brand identity and digital presence to better communicate its mission. The initiative partnered with the design firm Pentagram to create a bold new visual system that could be consistently applied across its global reports, events, and digital platforms.

Pentagram developed a comprehensive and flexible design system for Goalkeepers, centered on a distinctive 10.6-degree angle motif. The solution included a refreshed identity, custom data visualizations, a new website, and exhaustive guidelines with templates to ensure easy global adoption. This new system, implemented by Pentagram, gave the brand a more youthful and graphic spirit while significantly improving its usability and accessibility for partners worldwide.

Goalkeepers