Case Study: Glyndebourne refreshes its brand identity for new and loyal audiences with Pentagram

Glyndebourne stages 70+ world-class opera performances with Pentagram

Glyndebourne, a world-renowned opera company, sought to attract a new generation of culture seekers while continuing to resonate with its loyal core audience. To challenge the narrative of opera's decline and prepare for its centenary, the customer engaged the design firm Pentagram to create a transformative new brand identity.

Pentagram developed a comprehensive new visual identity system anchored by the internal positioning statement "Only at Glyndebourne." The solution included a unique monogram, a flexible typography system using Pacific font, a sophisticated color palette, and distinct photographic styles for different seasons. This new branding captured the unique and magical spirit of the Glyndebourne experience, successfully setting the stage for the opera house to engage new audiences and remain at the forefront of the art form.

Glyndebourne