Case Study: Galaxy reimagines its brand identity for the Web3 era with Pentagram

GALAXY unveils 3,210 NFTs with Pentagram

Pentagram was engaged by Galaxy, a financial platform in the Web3 and crypto space. The challenge was that Galaxy's existing brand identity no longer matched the company's expanded capabilities, future ambitions, and evolved mission to engineer a new economic paradigm, requiring a reimagined brand strategy and messaging.

The solution from Pentagram was a comprehensive new brand identity anchored by a logo crafted from a square and circle, symbolizing blockchain and open potential. This created a unifying framework for assets like an NFT collection and extended into a visual system of geometric networks for illustrations. The rebranding positioned Galaxy as a leader and demystifying authority in the Web3 ecosystem, serving as a powerful vote of confidence for the future of crypto according to the client.

GALAXY