Case Study: Dia Art Foundation celebrates 50 years with Pentagram’s interactive timeline and campaign

Dia Art Foundation celebrates 50 years with Pentagram's interactive timeline

The Dia Art Foundation, a distinctive arts organization, sought to commemorate its 50th anniversary by creating an interactive timeline and campaign to showcase its extensive history and archive. They commissioned the design firm Pentagram to develop this digital experience.

Pentagram designed a minimalist, non-linear interactive timeline that chronologically presents over 100 events from Dia's history, allowing for deep exploration. The firm also created a special anniversary logo and an accompanying advertising campaign. The solution successfully made a wealth of previously unseen archival material publicly accessible for the first time, effectively celebrating the institution's pathbreaking legacy.

Dia Art Foundation