Case Study: Coller Capital achieves a more human, approachable brand identity with Pentagram

Coller Capital builds its brand identity over 30 years with Pentagram

Coller Capital, an independent global investment firm specializing in secondary private markets, required a new visual identity to become more human and approachable as it expanded its audience from financial experts to private investors. The firm partnered with the design consultancy Pentagram to address this challenge and ensure its brand reflected its core values and pioneering spirit for this new communication need.

Pentagram developed a comprehensive new identity, including a logo created with a binary, modular system of circles and lines, a new color palette, and art direction featuring geometric and people-centric photography. This solution successfully differentiated Coller Capital from its competitors, creating a modern and confident brand that reassures investors of the firm's responsible and collaborative approach.

Coller Capital