Case Study: Cohere brings language AI into business with Pentagram's new visual identity

Cohere builds a 306-language brand system with Pentagram

Cohere, a technology company specializing in natural language processing (NLP), approached the vendor Pentagram with the challenge of creating a visual identity. They needed a brand that could demystify their advanced AI platform and position it as an accessible and useful tool for modern business needs, moving it away from the realm of experimental tech.

Pentagram developed a multi-layered visual identity centered on the concept of "new nature," which fused organic and synthetic elements. The solution included a logo, custom typefaces, a color palette, and a suite of bespoke digital tools, such as a Figma plugin and a Cinema 4D tool, to empower Cohere's internal teams. The identity was brought to life across Cohere's website, user dashboard, and playground environment, creating a seamless and intuitive platform that effectively communicates the company's offerings and potential.

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