Case Study: Cass Art brings art materials and painting science to life with Pentagram's King’s Cross store graphics

Cass Art unveils 30-metre King’s Cross frieze with Pentagram

Cass Art, a retailer of art supplies, commissioned Pentagram to design environmental graphics for its new flagship store in King's Cross, London. The challenge was to create a compelling graphic frieze that would run throughout the large space, providing a backdrop for the products without competing with their vibrant colors.

Pentagram designed a continuous, 30-meter-long frieze that explores the science behind art by pairing fourteen world-famous paintings with the chemical formulas and molecular structures of their dominant pigments. This monochrome solution, which built on Pentagram's existing brand work for the client, sits quietly above the displays. The result is an engaging architectural graphic that connects the materials artists use to iconic works of art, and a special tote bag was also released to celebrate the store opening.

Cass Art