Case Study: Academy for Teachers elevates its brand and expands its reach with Pentagram

Academy for Teachers expands programming to three school sectors with Pentagram

The Academy for Teachers (AFT), a nonprofit dedicated to honoring and supporting educators, faced the challenge of clarifying its message and elevating its brand to reflect a significantly expanded reach and diversified programming. To address this, AFT partnered with design firm Pentagram for a comprehensive brand identity and strategy project.

Pentagram developed a new brand ethos and a bold visual identity system for AFT. The solution included a geometric logo and shape system representing collaboration, a bright and energetic color palette, and a custom typeface. This identity was brought to life through a newly designed website that reorganized AFT's extensive catalog, along with stationery, social media assets, and merchandise. The work successfully positioned the Academy for Teachers for its next chapter, creating a dynamic and ownable brand that reflects its pride and community.

Academy for Teachers (aft)