Case Study: Yas Island achieves increased summer footfall and higher visitor spend with PENSO's SayYas campaign

Yas Island - Customer Case Study

Yas Island, Abu Dhabi’s premier tourism destination, engaged PENSO to tackle a seasonal challenge: driving tourists and repeat visitors during the region’s hot summer months while showcasing the island’s attractions (Ferrari World, Yas Waterworld, Yas Links, Yas Mall, Yas Marina Circuit). PENSO was asked to create and deliver a multi-channel summer campaign—SayYas—using campaign production, digital and print design, and web development to increase footfall and visitor engagement.

PENSO turned the brief into the SayYas campaign in just two weeks, producing master creative and coordinating digital, ATL, BTL, PR, social and on-ground activations, plus prize incentives (Maseratis, millions of Dirhams). The campaign drove measurable results: all island locations saw increased footfall compared with previous summers and average spend per visitor rose, delivering clear commercial impact for Yas Island.

Yas Island