Case Study: Siemens Healthineers achieves Australian brand awareness and credibility with PENSO's Cadel Evans TVC

Putting Siemens on the road to success

Siemens Healthineers faced low public awareness in Australia and uncertainty about how to use brand ambassador Cadel Evans to help win large-scale projects across cities, infrastructure, energy and health. PENSO was engaged to script, film, edit and produce a branded TVC and supporting photography — including drone aerial footage — using the Snowtown II wind farm as a proof point to showcase Siemens Healthineers’ capabilities.

PENSO delivered a powerful promotional TVC and event photography that put Cadel Evans at the center of a clear brand story and highlighted the scale of the Snowtown project. The campaign drove increased awareness and interest in Siemens Healthineers’ offerings and better positioned the company to pitch for major projects; PENSO’s content creation (TVC, drone footage and photography) produced the intended boost in brand visibility (no numeric metrics were provided).

Siemens Healthineers