Case Study: Melbourne Market achieves a modern, mobile-friendly website and online induction system with PENSO

Melbourne Market - Customer Case Study

Melbourne Market, one of Australia’s largest wholesale fruit and vegetable markets with over 600 grower/wholesaler stands in operation since 1841, faced a dated, confusing website that was not mobile-compatible and needed a clearer way to manage Access Card applications and inductions. PENSO was engaged to redesign and rebuild the site and provide the infrastructure to support online inductions.

PENSO built the Melbourne Market website from scratch with a responsive design for desktop, mobile and tablet, streamlined Access Card application steps and implemented online inductions for staff, partners and guests. The new site modernizes the customer experience and supports ongoing digital channel development by PENSO to benefit more than 4,000 businesses and 1,800+ fruit and vegetable buyers.

Melbourne Market