Case Study: Emirates achieves consistent global brand management with PENSO’s Conformly

Emirates - Customer Case Study

Emirates, the world’s biggest airline by international passenger traffic, needed a better way to manage brand consistency across more than 2,000 stakeholders, agencies, designers and organisations. To reduce errors and ease pressure on its marketing and digital teams, Emirates partnered with PENSO and used its brand and marketing guidelines management solution, Conformly.

PENSO implemented Conformly, a cloud-based home for brand, marketing, sales and retail guidelines, to help Emirates replace or support physical brand guideline formats. The solution has reduced Emirates’ reliance on a large internal team, saving time and money while ensuring consistent global brand use and enabling more effective advertising, digital, social, sponsorship and activation campaigns.

Emirates