Case Study: dnata future-proofs its global brand and boosts recruitment with PENSO's website redesign

Dnata - Customer Case Study

dnata, one of the world’s largest air services providers with over 27,000 staff in 55 countries and AED 10.3 billion in revenue, faced a fragmented dnata.com that didn’t reflect its global business, lacked a CMS, wasn’t mobile friendly, and delivered a confusing UX—failing to drive commercial outcomes or serve as a strong recruitment and employer brand. PENSO was engaged to future-proof and redesign the dnata.com site.

PENSO delivered a company-wide strategic redesign of dnata.com—streamlining content, improving the homepage, restructuring navigation, refining content strategy and applying consistent branding using digital design, UX strategy, research and web development. The work improved user experience and positioned dnata for better cross-selling and recruitment, while establishing a platform for measurable future gains (global content delivery, multi-language/multi-region support) as PENSO moves into development of the next-generation site.

dnata