Case Study: Business Council of Australia achieves mass reach and policy influence with PENSO

BCA Content and Digital Advocacy Strategy Winning Hearts and Minds

The Business Council of Australia (BCA) is the country’s leading business advocacy group representing the largest 100 businesses in Australia, with member companies employing over 1.7 million people and a combined market capitalisation of more than AUD $320 billion. BCA needed a more efficient and effective way to influence government, business and the general public on policy issues affecting Australia’s economic and social progress, so they engaged PENSO for a content and digital advocacy strategy.

PENSO partnered with BCA to totally change how they communicated, delivering a content, creative and digital strategy (including content creation, digital design and strategic planning) that amplified BCA’s voice. The work by PENSO increased advocacy effectiveness and achieved mass reach and scale—giving the BCA a louder, more influential presence with policymakers, business leaders and the public.

Business Council of Australia