Case Study: Australian Wheat Board achieves 158% increase in Harvest Pool deliveries with PENSO's rapid go-to-market campaign

AWB Harvest Pool Campaign Launching an Entire Campaign in 3 Weeks

The Australian Wheat Board, Cargill Australia’s grain origination business, needed to rapidly raise awareness of the AWB Harvest Pool and persuade remote, niche growers to contribute grain while shifting perception of the pool from a “lazy” storage option to a sophisticated financial instrument. They engaged PENSO to deliver a fast go-to-market campaign plan and campaign platform.

In three weeks PENSO created the “We see the future of wheat today” campaign and full campaign platform, rolling it out over four months across press, display, social, PR, website, eDMs, direct mail and sales tools (campaign production, channel planning, creative, digital/print/web design and strategy). PENSO’s work drove a measurable impact: deliveries to the 2016 pool increased 158% over the previous year.

Australian Wheat Board