Case Study: Australia and New Zealand Banking Group achieves stronger SME relationships and increased Small Business hub engagement with PENSO

Australia and New Zealand Banking Group - Customer Case Study

The Australia and New Zealand Banking Group (ANZ) – one of the largest banks in the Asia‑Pacific – wanted to deepen relationships with existing business customers and give SMEs clarity on how the Australian Federal Budget would affect them. ANZ engaged PENSO to deliver a content marketing strategy integrated across social, owned and paid channels to provide consistent, purposeful messaging for Australian businesses.

PENSO translated the Federal Budget story into multiple formats — a video featuring Kate Gibson (Head of ANZ Small Business), website editorial, an infographic and targeted Twitter, Facebook and LinkedIn posts — which drove increased visitation to the ANZ Small Business hub and enabled more meaningful conversations between customers and ANZ relationship managers. As a result, ANZ strengthened customer relationships and is better positioned as the “go‑to” source for timely, relevant business insights.

Australia and New Zealand Banking Group