Case Study: Cold Front Distribution protects uptime and product quality with Penske full-service leasing

Cold Front Distribution keeps frozen deliveries on track with Penske, securing reefers in 2 days

Cold Front Distribution, a frozen food delivery supplier, faced the challenge of quickly procuring high-quality refrigerated trucks ("reefers") that could reliably maintain extremely low temperatures to protect their products. They needed a leasing partner that could provide well-maintained units on short notice to ensure route uptime and avoid lost revenue, leading them to contact Penske Truck Leasing for a full-service leasing solution.

Penske provided multiple reefers within two days, which were noted for their superior maintenance and reliability. The solution of using Penske's full-service leases eliminated administrative burdens, minimized residual risk, and ensured crucial vehicle uptime. This directly protected Cold Front Distribution's revenue streams and customer relationships. While no exact ROI figure was provided, the customer stated that the partnership absolutely added to their top and bottom line.

Cold Front Distribution