Case Study: Coinbase turns Canadian crypto owners into civic advocates with Penrose Partners

Coinbase turns 130,000 Canadian crypto owners into advocates with Penrose Partners

The customer, Coinbase, faced the challenge of establishing a political advocacy movement for crypto owners across Canada. They engaged the vendor, Penrose Partners, to create and implement a nationwide strategy for their Stand with Crypto campaign.

Penrose Partners built the advocacy program, which included political research, content marketing, and event coordination. The solution successfully registered over 128,000 advocates across every federal riding in Canada and gathered over 8,600 validated signatures on a parliamentary petition. Penrose achieved these results, including a 4x growth in advocates, in under twelve months.

Coinbase