Case Study: Forbes boosts social media engagement and SEO with Penji

Forbes boosts social engagement 7x with Penji

Forbes, a leading global business publication, faced the challenge of modernizing its iconic brand for digital audiences while maintaining consistency across its social media platforms. To expand its reach and increase engagement on channels like Instagram and Twitter, Forbes partnered with the unlimited graphic design service Penji.

Penji's designers leveraged Forbes' established style guide to create new content that stayed true to its trustworthy brand. They utilized platform-specific features and conducted A/B testing to develop engaging graphics. This strategy resulted in a 700% improvement in social media engagement across channels and an increase in their average SEO ranking by 5.6 points.

Forbes