Case Study: Vorwerk boosts sales motivation and team networking with Penguins Events’ Sicily incentive trip

Vorwerk rewards 114 guests in Sicily with Penguins Events

The customer, Vorwerk, a distributor of household appliances, faced the challenge of motivating its sales force after the cancellation of its previous incentives. They wanted to create a reward trip that would not only recognize high performers and allow for networking but also motivate non-winners to increase sales for a chance to attend the next event. Penguins Events was engaged to plan this employee incentive.

Penguins Events designed and executed a 4-day, 3-night luxury incentive trip to Sicily for 114 winners. The solution included personalized itineraries, branded communications, and an onsite concierge. Activities were development-focused and included a traditional Italian family evening and an excursion to Mt. Etna. The trip was a major success, with all attendees loving the experience, and it successfully served as a motivator for the entire sales force.

Vorwerk