Case Study: Rapyd achieves a fully rebuilt, zero-downtime CRM migration with Penguin Strategies

Rapyd migrates 8.7M+ data points off Salesforce in 6 months with Penguin Strategies

Rapyd, a leading global fintech platform, faced a challenge with its complex and fragmented Salesforce environment that slowed down its 40 global teams and limited visibility. To rebuild its entire CRM ecosystem, Rapyd engaged Penguin Strategies to migrate over 8.7 million data points and thousands of properties to HubSpot without any downtime.

Penguin Strategies led the end-to-end migration, rebuilding the CRM, marketing, sales, and service operations natively in HubSpot over six months. The solution included retraining all global teams and recreating complex workflows. The results were significant, with over 8.7 million data points migrated with zero downtime, providing Rapyd with a single source of truth and a stronger foundation for growth.

Rapyd