Case Study: EMA achieves unified marketing operations with HubSpot and Penguin Strategies

EMA replaces 5 tools with HubSpot using Penguin Strategies

EMA, a software reseller and company focused on electronics design, faced challenges with its unstable and fragmented legacy marketing systems. The patchwork of tools hindered usability, created data silos between departments, and lacked a single source of truth for reporting. To modernize their operations, EMA partnered with Penguin Strategies to implement the HubSpot CRM platform.

Penguin Strategies provided an end-to-end solution, including strategic planning, data migration, and tailored training. They configured custom automated workflows to support lead nurturing and sales processes. As a result, EMA consolidated five different tools into HubSpot, cutting licensing costs and saving significant time. The implementation provided enhanced visibility across departments and enabled data-driven decision making through real-time reporting.

EMA