Case Study: Lyka Pet Food boosts dog food ad performance with Pencil AI

Lyka Pet Food lowers CPA 15% with Pencil

Lyka Pet Food, a company aiming to disrupt the dog food industry with a nutrition-first approach, faced the challenge of changing consumer perceptions in a saturated market. They needed fresh advertising angles to resonate with health-conscious pet owners. To tackle this, they turned to the AI and predictive analytics services from their vendor, Pencil.

Using Pencil's AI to generate insights, Lyka discovered and created unconventional yet highly effective ad angles, such as focusing on food flavor and addressing pet flatulence. Pencil's predictive analytics enabled them to quickly identify and shift resources to the best-performing creatives. This solution led to significant results, including 56% of their best ads and a 15% lower cost per acquisition.

Lyka Pet Food