Case Study: L’Oréal achieves faster AI-driven product shots with Pencil

L’Oreal cuts product shot production time by 62% with Pencil

L'Oréal partnered with Pencil to explore how AI could enhance its creative production process. The challenge was to determine if AI-generated visuals could match the quality of traditional photoshoots and potentially replace a percentage of them across its Luxe, Professional Products, and Consumer Products divisions.

Pencil implemented an AI-driven solution involving expert prompting and post-production to create high-quality product imagery. This approach saved L'Oréal significant time, with the full AI process taking approximately 33 hours compared to the 13 business days typically required for traditional methods.

L’Oreal