Case Study: BIMA creates a Google-featured brand world with Pencil

BIMA creates a brand world in 24 hours with Pencil, driving 186K impressions

The customer, BIMA, was faced with a brand challenge to create a new brand from strategy to production within a single day. They utilized the vendor Pencil's GenAI platform, layered with Google's Veo 3, Gemini, and Imagen tools, to meet this tight deadline.

Pencil's solution enabled the team to build the entire Moodlings brand world in 24 hours. The resulting work achieved 186,000 impressions in two weeks, saved 100 hours of PR time, and was ultimately featured by Google in the official launch of Veo 3 on Vertex AI.

BIMA