Case Study: Ambition elevates its brand with Pen & Mug

Ambition elevates its brand over 2021–2023 with Pen & Mug

The customer, Ambition, a sales technology platform, faced the challenge of evolving its visual brand identity from a scrappy startup aesthetic to a more bold, engaging, and professional one to better position itself in the market. They partnered with the vendor Pen & Mug for a comprehensive brand elevation and creative alliance service to address this need.

Pen & Mug worked as an extension of Ambition's marketing team, creating a new design system that incorporated themes of sports and competition to reflect the platform's gamification offerings. The solution significantly elevated the Ambition brand, with the client stating the work placed them in a better market position. The partnership was deemed so successful that the customer's Director of Content Marketing declared Pen & Mug would be a partner for life.

Ambition