Case Study: Somerset County Cricket boosts ticket sales and fan engagement with Peloton Design

Somerset County Cricket triples email clickthrough rate with Peloton Design

Peloton Design partnered with Somerset County Cricket, a historic cricket club with over 140 years of history, to undertake a sensitive rebrand. The challenge was to modernize the club's identity to match its recent championship status while satisfying multiple stakeholder groups and honoring its legacy.

The solution from Peloton Design was a flexible new brand identity centered on a redesigned Wyvern logo. This adaptable system included various nomenclature layouts and sub-brands. The rebrand was a major success, significantly exceeding all financial KPIs. Results included a 179% increase in ticket sales, a 33% rise in pre-season sales, a 15% boost in kit sales, and a tripling of email click-through rates.

Somerset County Cricket