Case Study: Stars and Stripes achieves 203% subscription growth and cuts churn to 3% with Pelcro’s subscription management software

Stripes.com Subscriptions Increase by 203% With Pelcro’s Subscription Management Software

Stars and Stripes, the long‑running U.S. military newspaper operating under the Department of Defense, wanted to monetize a strong digital audience after delivering over 500,000 digital editions in 2019. Their initial paid-subscription rollout with another vendor fell short due to limited flexibility, so they sought a more capable paywall and subscription management solution.

Pelcro implemented a metered paywall with an in‑article checkout, enabled auto‑renewals, introduced a discounted two‑year plan, and integrated subscription events with Mailchimp for automated customer communications. The changes drove a 203% increase in new subscriptions in the first year, an average 17% monthly growth, and reduced monthly churn from 10% to 3% within ten months.

Stars and Stripes

Chris Verigan

Director of Engagement