Case Study: Les Affaires achieves 92% customer satisfaction and increased revenue with Pelcro

Les Affaires Uses Pelcro to Boost Revenue & Increase Customer Satisfaction to 92%

Les Affaires is a long-standing French-language business publication (14 issues per year since 1928) that struggled with database management and a lack of data-driven development under its prior vendor, hindering its ability to attract and convert subscribers and modernize operations.

Pelcro implemented diversified paywalls, a unified print-and-digital subscription system, a developer-friendly interface, Pelcro Care managed services, and telemarketing support. The partnership improved data flow and marketing capabilities, drove better conversions and retention (auto-renew), produced a 92% customer satisfaction rate, and increased monthly revenue by about $2,700 through telemarketing.

Les Affaires

Éric Pearson

Head of Direct Marketing