Case Study: Sole Review monetizes AdBlock users and builds recurring revenue with Pelcro

How Pelcro Helped Sole Review Monetize AdBlock Users

Sole Review, a site dedicated to running-shoe reviews, faced a growing problem: more than 15% of its visitors used AdBlock, cutting into ad revenue and undermining the site’s ability to monetize popular content. To address this shortfall they partnered with Pelcro for a targeted solution.

Pelcro integrated analytics and a monetization flow that encouraged AdBlock users either to subscribe to an ad-free monthly experience or to disable their blocker. Within months Sole Review converted a portion of that audience into paying customers, creating a recurring revenue stream and a sustainable ad-free option that restored lost income while preserving the user experience.

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