Case Study: LiveNewsOn achieves subscription revenue from AdBlock users with Pelcro

How Pelcro Generated Subscription Revenue and Changed Streaming Forever

LiveNewsOn, a leading streaming news aggregator that even outranks some major outlets in search results, faced declining ad income as more visitors used AdBlock. The challenge was to recover that lost revenue and build a reliable alternative monetization stream without disrupting the user experience.

Pelcro partnered with LiveNewsOn to roll out a targeted subscription offering—initially aimed at AdBlock users—and optimize conversion over a six-month pilot. The initiative generated measurable subscription revenue from previously ad-blocking visitors, validated a scalable approach, and is now expanding to offer subscriptions to other visitors with high likelihood to convert, restoring lost income and diversifying the site’s revenue.

LiveNewsOn