Case Study: Education Week achieves 24% increase in new business with Pelcro

EdWeek Experiences 24% Increase in New Business Since Switching To Pelcro

Education Week (EdWeek), a leading K–12 news outlet reaching over 1.8 million monthly readers with digital, print and group subscriptions, needed to modernize its customer management and access control as part of a broader digital transformation. The organization wanted a single platform to manage both print and digital products, better reporting, faster customer-service response times and a self‑serve experience to reduce repeat inquiries.

EdWeek selected Pelcro to power its site migration, customer portal, paywalls and improved payment flows, adding phone, email and chat support and a new auto‑renewal UX. Since the switch, EdWeek saw a 24% increase in new online sales, a 15% rise in sales dollars from auto‑renewals, 23% more credit‑card approvals, 82% of inquiries resolved within 24 hours, shorter call times and customer satisfaction consistently between 90% and 97%.

Education Week

Stefanie Hemmingson

Director of Audience Development