Case Study: McDonald’s increases digital ordering awareness with Pej

McDonald’s campaign highlights Pej’s software flexibility

McDonald's Finland wanted to increase awareness of its digital ordering channels and demonstrate their ease of use. The fast-food company partnered with vendor Pej to develop a unique, large-scale self-service kiosk, disguised as a giant mobile phone, placed in a busy Helsinki shopping center.

Pej developed and launched the specialized kiosk software in just a few weeks, integrating it directly with the restaurant's systems to allow for on-the-spot ordering and payment. The successful campaign was highlighted in national media and by social media influencers, reaching over a million people and increasing awareness of McDonald's digital services. The vendor, Pej, showcased its flexibility and speed in deployment, leading to a very successful outcome for the customer.

McDonald

Mats Nyström

Marketing Director