Case Study: Gröna Lund improves guest experience and cuts queues with Pej

Grona Lund streamlines 50+ restaurants with Pej

Gröna Lund, a theme park and landmark attraction in Sweden, faced the challenge of managing seasonal changes and reducing long queues to improve the guest experience. They partnered with vendor Pej to implement flexible digital ordering solutions that could be quickly deployed for new concepts and pop-up offerings.

Pej provided mobile ordering solutions integrated into the Gröna Lund app and website, enabling guests to order food and see expected wait times easily. The collaboration resulted in seamless integrations with over 50 park restaurants and enabled new revenue streams like rental services and ticket sales. Pej's flexibility and technical expertise allowed for swift mobilization of new concepts, leading to a better customer experience and reduced friction for visitors.

Grona Lund