Case Study: Eatery boosts guest engagement and loyalty with Pej

From plastic cards to valuable engagement—Eatery’s journey with Pej

Eatery, a fast-growing restaurant chain in Sweden, faced the challenge of modernizing its outdated, card-based loyalty and communication system. This generic solution was ill-suited for engaging both their B2C and B2B guests and did not reflect the company's brand. Seeking to strengthen customer relationships and drive growth, Eatery turned to vendor Pej and its Guest App to create a more personalized and branded digital experience.

Pej’s solution provided a digital Guest App that enabled personalized, data-driven offers and loyalty programs. This allowed Eatery to activate visits during off-peak hours and better serve its corporate clients. The implementation across 15 locations resulted in stronger guest engagement, new revenue opportunities, and a successful balance of digital efficiency with Eatery’s valued human touch and hospitality.

Eatery

Sara Phillips

Chief Executive Officer