Case Study: UK sleep brand Silentnight achieves theatrical, cost-effective flagship digital signage with Peerless-AV video wall mounts

Silentnight Achieves Dream Digital Signage Installation in Lakeside Flagship Store

Silentnight, the UK sleep brand, opened a new Lakeside flagship showroom and needed bespoke in-window and in-store digital signage to create a “wow” entrance, improve the customer journey and replace printed posters. Universal AV managed the project and selected Peerless-AV video wall mounts — specifically the DS-VW765-LQR SmartMount® Full-Service Video Wall Mount with Quick Release — to support multiple Philips 55” LCD displays.

Peerless-AV’s installer-friendly mounts enabled a rapid May 2018 installation (completed seven days before the grand opening) comprising two 1x2 window displays, a 2x2 entry videowall and two additional staff/children’s-area screens; the quick-release, tool-less adjustments and safety features reduced install time and simplified servicing. The result was a theatrical showroom that enhanced the customer shopping experience, provided a cost-effective, environmentally friendly alternative to posters, and met Silentnight’s launch deadline using Peerless-AV hardware.

Silentnight

Beth Hansell

Head of Retail