Case Study: Miller Outdoor Theatre achieves weatherproof, daylight‑readable digital signage and increased advertising reach with Peerless-AV Xtreme™ displays

Miller Outdoor Theatre Takes the Leap to Digital Signage Displays

Miller Outdoor Theatre, a free-to-the-public outdoor venue in Houston’s Hermann Park, needed a better way to communicate weather alerts, wayfinding, event information and advertising opportunities to its visitors. To modernize patron communications and withstand unpredictable weather, Miller turned to Peerless-AV and its Xtreme 55" Daylight Readable Displays.

Peerless-AV installed five Xtreme displays (two at entrances, two at the concession stand and one above a small stage) featuring a Patented Ventless Dynamic Thermal Transfer system and optic bonding for direct-sunlight visibility and rugged, sealed operation. The screens will be used across all 135 annual events for weather updates, show info, menus, wayfinding, live stage views and ads, delivering measurable benefits such as reduced energy use and lower maintenance costs by eliminating fans, filters and protective enclosures.

Miller Outdoor Theatre

Timothy Dickson

Business Manager