Case Study: Laundry Sauce achieves 64% higher add-to-cart efficiency with Peer39

Laundry Sauce lifts add-to-cart efficiency 64% with Peer39

The customer, laundry sauce, a direct-to-consumer detergent brand, faced a challenge with its CTV campaign managed by InterMedia Advertising. While audience targeting was effective, there was a lack of show-level transparency, making it impossible to see which programming environments were driving conversions in real-time. Peer39 provided content classification to analyze this.

Peer39 analyzed the campaign's post-buy data to identify the specific programming environments that were converting. These authenticated show-level signals were then integrated into real-time bidding by a partner, allowing for live optimization. This solution delivered a 64% improvement in add-to-cart efficiency and a 2.5x higher page-view-to-cart conversion rate on optimized inventory.

Laundry Sauce