Peer39
4 Case Studies
Case Study: John Moore Services achieves 25% CTV efficiency gain with Peer39
A Peer39 Case Study
John Moore Services boosts CTV efficiency by 25% with Peer39
John Moore Services, a Houston-based plumbing, HVAC, and pest control company, faced challenges scaling its connected TV (CTV) campaigns. Required targeting layers for audience, geography, and premium inventory limited available scale and drove up costs through Deal IDs, inflating campaign expenses and compressing ROI.
Peer39 provided a solution using its pre-bid CTV contextual targeting. By implementing custom categories for premium services, home and garden content, and live sports, alongside a local news category, Peer39 delivered the right audiences at a sustainable cost. The results included a 19% lower cost-per-visit from CTV and a 25% greater efficiency compared to the previous Deal ID-based approach, significantly improving campaign ROI.
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