Case Study: International Window and Door Manufacturing Company achieves 98% CTV visibility and 33% cost savings with Peer39

International Window and Door Manufacturing Company achieves 98% visibility into CTV placements with Peer39

An international window and door manufacturing company was struggling with rising costs and limited placement transparency for its Connected TV (CTV) campaigns. The advertiser relied on Private Marketplace (PMP) deals but needed stronger controls for brand suitability and more efficient activation. They partnered with Peer39 to find a more transparent and cost-effective approach.

Peer39 implemented its pre-bid targeting and transparency controls, moving the advertiser's strategy to the Open Exchange. This solution provided verified valid channels and protection from fake CTV and divisive news environments. As a result, the advertiser achieved 33% cost savings across CTV campaigns and gained 98% visibility into their placements, significantly improving transparency and efficiency.