Case Study: a commercial banking advertiser improves CTV transparency and eliminates wasted spend with Peer39

Commercial Banking Advertiser removes 18% of unsuitable CTV placements with Peer39

A commercial banking advertiser struggled with a lack of transparency in their connected TV (CTV) campaigns, making it difficult to identify unsuitable placements and wasted spend while trying to maintain campaign scale. Their challenge was to gain better controls and visibility without limiting their reach. They partnered with Peer39 to address this issue.

Peer39 implemented a solution using their Verified Valid Channels category and analytics reporting. This provided the necessary transparency, allowing the advertiser to identify that 18% of placements were unsuitable or wasted spend. Peer39 enabled them to eliminate those placements and reallocate the budget to higher-quality channels, maintaining scale while significantly improving brand suitability and campaign performance.

Commercial Banking Advertiser