Case Study: Urban Kayaks achieves 30% more bookings and 100% more TripAdvisor & Yelp reviews with Peek Pro

Urban Kayaks - Customer Case Study

Urban Kayaks, founded by Aaron Gershenzon, runs urban kayak tours in Chicago and now takes more than 25,000 people out each year. As the business grew, their simple calendar-and-phone system — and then a first clunky online booking tool — couldn’t keep up; they needed front- and back-end automation, customization, and a responsive partner, so they selected Peek Pro tour & activity operator software.

Peek Pro provided a simple, brandable booking flow, real-time mobile check-in, automated emails (weather updates, cancellations) and review requests, which streamlined operations and customer experience. As a result, Urban Kayaks saw about a 30% increase in online bookings, a 100% increase in TripAdvisor and Yelp reviews (now holding 4.5–5 star ratings and top‑5 rankings), and roughly 10 man-hours saved per week thanks to Peek Pro’s automation and app.

Urban Kayaks

Aaron Gershenzon

Co-Owner