Case Study: Prince Rupert Adventure Tours achieves 60% increase in online sales, 15% more bookings, and 700+ annual man-hours saved with Peek Pro

Prince Rupert Adventure Tours - Customer Case Study

Prince Rupert Adventure Tours, a family-operated marine and wildlife tour company, relied on a phone- and email-based reservation system and a handwritten master book, which limited efficiency and made it hard to track sales and customer data. Vice President Jared Davis sought a modern booking and reporting solution and chose Peek Pro to bring online reservations, payment capture, and customer analytics to the business.

Peek Pro implemented automated online booking and confirmation workflows and provided integrated reporting, saving the team roughly two hours per day (700+ man-hours annually), improving the customer experience, and centralizing customer and booking data. As a result, 60% of bookings now come through the site, the company reports a 60% increase in online sales and a 15% increase in bookings overall (about 10–15% year-over-year), enabling better planning and measurable growth.